Does one reward credit card give you the same benefits as any other rewards card? Lloyds TSB have launched their Rewards American Express Credit Card, their first loyalty card, which offers customers one point for every pound they spend, customers can use their points at retailers such as Debenhams, Marks & Spencers, UCI Cinemas and PC world. They are also offering 0% balance transfers for the first six months and then a 16.9% standard rate after this initial period. Lloyds intend to market their new card to their existing cardholders before venturing to the wider market.
Some leading experts say that the new card from Lloyds isn’t all it is cracked up to be. When the customer has earned 2,000 points they will receive only a £10 voucher which is redeemable at certain retailers. That is only a half a percent reward rate.
Compare it to the American Express Blue Card, which offers 2% cash back for the first six months and 0.5% thereafter on purchases up to the sum of £4,000 and then 1% above this sum yearly. The